I can’t work out if this is a dark pattern or if it’s just extremely lazy copywriting.
I certainly had to think for a moment.
Are Lloyds Bank customers somewhat dimmer than the rest of the world, we wonder? In the ‘Products Explained’ part of their web site they have a left-hand menu with help text that reads: ‘Use this menu to navigate’.
Here’s the menu in context (click for a larger view):
This is one of those ‘features’ that sometimes appears in a redesign after a usability test. ‘No-one used the left hand menu,’ reports the usability analyst, ‘probably because people’s eyes are drawn to the colours and links in the centre of the page’.
‘I know,’ thinks someone from marketing, ‘Let’s do something to draw people’s attention to the menu’.
The problem is that the more you ‘draw people’s attention’ to parts of the page, the less usable the whole page becomes.
Thanks to John Rieger for telling me about this.
After posting this, @NeilDavidson pointed out that this design pattern has provenance:
I got this email today from a company asking me to complete a survey.
I thought that there was an interesting juxtaposition at the top of the email.
I noticed that my opinion wasn’t just important to them: it was essential.
And then, just below this message, I noticed: “This is a send-only e-mail. Please do not reply to it.”
So my opinion is essential, but only if it’s given in the right format.
I’m not sure when no-reply emails became fashionable, but in my view, using them is the antithesis of being customer centred. What a ‘no-reply’ email address says is: “Our time is much more important than yours. If you want to contact us, you’ll need to wade through our convoluted online form, specifically designed to keep customers like you at arm’s length.”
(a) The disk 500GB is nearly full.
(b) The disk 500GB is about to fail.
(c) The disk 500GB is running at turbo speed.
When I polled a group of people on Twitter, the correct answer (c) was chosen by about a third of people. Most people picked (b): “It looks like it’s about to blow, Captain!”
The icon appears when you install Western Digital’s drivers. It’s meant to show that the disk is in turbo (high speed) mode. But there’s something not right about that needle pointing to the red zone…
I think these two photos tell you all you need to know about design leadership.
I’m running some remote usability tests this week where I ask participants to share their desktop with me. I’m viewing the tests on a 30″ Apple Cinema Display and it’s easy to forget the lower-spec hardware that many users still struggle with day-to-day. Here’s a screenshot from one participant: you’ll notice:
I’m not saying that this configuration is typcial, but it’s certainly not unusual to find this when you look at the way “real” users use the web, rather than the digerati.
I think I discovered the World’s smallest close box on a pop-up. If you’ve ever wondered how to use Fitts’s Law for evil, now you know. (This is one of those times when you’ll need to click the image to get a larger view).
I read that Groupon are struggling at the moment. I thought I’d visit their site and have a cursory look at the user experience.
It turns out that they won’t even let you use the site without signing up — or at least, they hide the close box behind the pop-up so well that it may as well be registration only.
This kind of design mistake went out in the mid-90s.
They could also do with some help with their geolocation algorithm. They think I’m in Belfast. In fact, I’m currently in Stamford, CT.
The BBC’s new iPlayer Radio app has a carousel at the bottom of the screen that you can use to scroll through the various channels.
At first when I saw it I thought it was a bit skeuomorphic: I thought the design team were trying to replicate a circular tuning dial that you might find on a physical device.
But when you use it, you realise it’s actually a very clever design. This is because, when you’re using it with one hand, your thumb moves in an arc. This makes the interaction very natural — even ‘ergonomic’.
Like most of what the BBC do, the whole app is very well thought through. I love the way that a publicly-owned organisation like the BBC is showing its richer competitors how to do user experience design.